Created for Chute, Sightseer is a quarterly print magazine targeting user-generated content (UGC) travel marketers. It reached an audience of approximately 1,500/quarter, significantly increasing product sales and establishing Chute as a thought leader in the UGC travel marketing industry. I served as creative director and sole designer, establishing branding and general look/feel starting from the very first issue.
Spring 2018 Digital Issue / Winter 2017 Digital Issue
Editor-in-Chief: Monica Watson
Austin Fat is used as the logo font for Sightseer. It is modern with an editorial feel. Greta Sans was chosen as the body font for its versatility and its readability both in print and on screen. To allow for a variety of voices and flexibility in design, multiple weights and styles of Freight Sans and Freight Display are permissible for use in titles. Sightseer’s primary accent color matches Chute’s logo color.